Retail has been one of the industries hardest-hit by the pandemic, forced en masse to go all-in online. For many, this dramatic increase in online shopping has made every day feel like Cyber Monday. And now, even as lockdown limitations are being lifted, and many retailers across the country reopen their doors for in-person shopping—it’s clear the consumer shift to online shopping shows no signs of slowing down or going back to normal.
Over the last three months, e-commerce sales grew more than 30% (even as total retail sales are in decline). Just this week, Walmart reported its biggest earnings surprise in 31 years as online sales nearly doubled during the computer engineering careers. Their investment into digital transformation and savvy use of data and tech have helped strengthen its online operations and better compete with digital-first players, like Amazon.
Retail businesses as well as CPG brands shifting to direct-to-consumer are working to provide personalized mobile and online shopping experiences to customers, along with improving inventory and supply chain logistics. And perhaps most critically, there is a need to address increased data security risks as a result of a largely at-home workforce.
In this new normal, companies need to rely on a modern approach to data operations in order to accelerate their journey to modern systems, launch digital experiences faster, and more.
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