How do you show prospective students your campus when your campus is closed? How do you deliver information in digestible chunks so as to keep guests engaged online? How do you create meaningful interactions with current students, faculty, alumni, academic counselors and staff while practicing social distancing?
At UCLA computer engineering careers, we quickly realized we would have to think outside the box to transition our annual Discover UCLA Engineering recruitment event on April 5 from one that’s held on campus to a virtual experience. Our objective was to communicate that the school cares about our prospective students and their choice, that we are excited about their admission, that we want to connect with them and that we’re in this pandemic situation together. After taking stock of what we already had on hand from previous events and what new content we would need to create, we made a plan.
This included creating a one-stop-shop website where prospective undergraduate students and their families could find a comprehensive introduction to our school. It even included a self-filmed video tour one of our Engineering Ambassadors created when students were first sent home. But we knew we would also have to produce additional content, as well as prepare live interactions during the actual event.
At UCLA computer engineering careers, we quickly realized we would have to think outside the box to transition our annual Discover UCLA Engineering recruitment event on April 5 from one that’s held on campus to a virtual experience. Our objective was to communicate that the school cares about our prospective students and their choice, that we are excited about their admission, that we want to connect with them and that we’re in this pandemic situation together. After taking stock of what we already had on hand from previous events and what new content we would need to create, we made a plan.
This included creating a one-stop-shop website where prospective undergraduate students and their families could find a comprehensive introduction to our school. It even included a self-filmed video tour one of our Engineering Ambassadors created when students were first sent home. But we knew we would also have to produce additional content, as well as prepare live interactions during the actual event.
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